Billion-Dollar Abs

How much are your abs worth? If you look at how much the average fast-food chain or snack food company spends on advertising, you know the answer.

Your appetite is worth a fortune.

Bad food is everywhere. We’re surrounded by it. We have insane numbers of snack foods thrown at us next to every single check-out counter in the country (with the possible exception of some yoga studios). Now there are plans to have delivery of chips and drinks to cars while you pump your gas. That’s right, you place the order at the pump, and the clerk brings out your ‘food’ to you.

Not only is it easier to get junk food than healthy food, it’s cheaper too. For less than the price of a head of lettuce, you can get a small chips and a can of soda. Even though it’s so cheap, we still spend more on fast-food than we do on higher education.

Then there is the trend in restaurants to make serving sizes larger. Some restaurant chains use large serving sizes as their marketing hook. Value meals are already higher in calories, fat, sodium, and sugar than the average person should have in a meal; on top of that they give the option to upsize every meal for almost no extra money.

The successful fast-food chains make billions of dollars every year. Spending a billion on advertising is just good business sense.

As long as you’ll keep eating, marketers will try to sell you every edible substance they can think of.

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Healthy thoughts,
Jeff

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